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In other to get high ranking from search engine
using SEO, you definitely need to master some writing guidelines and make
content. Creating a good and fascinating content will actually make your site
to be ranked higher in the Google search result.
For some, writing for SEO purposes and writing to
attract and captivate your audience could seem two contradictory goals. I
totally disagree with this. Indeed, if you not only want a good but also an
SEO-friendly blog post, the words you want to be found on should be in a very
prominent place. But, using your keywords too often severely damages the
readability of your text. So, you definitely shouldn’t do that.
In this post, I would like to give some tips on
writing blog posts that will make your site rank high in google search result
Writing
tips for good blog posts
Before anything, your blog post just has to be a
good piece of writing! A lot of bloggers just begin to write when creating a
new blog post. They just type what comes to mind. For some, this may be sufficient
because they are natural writing talents. Others might need some help.
1.
Think before you write
Think hard about the message of your text. What do
you want to tell your readers or which central question do you want to ask?
What’s the purpose of your text? And what do you want your readers to do at the
end of the page? Write down the answers to these questions before you begin
writing.
2.
Write down the structure of your blog post
Start your post with creating a clear structure.
Every post should have:
- · some sort of introduction (in which you introduce your topic);
- · a body (in which the main message is written);
- · A conclusion (which should summarize the most important ideas or deduce some new idea).
Write down what you want to write in all these three
sections. You now have a kind of summary of your post. The real writing can
begin.
3.
Use paragraphs.
Everybody uses paragraphs, but make sure to use
paragraphs that make sense. Do not start a new sentence on a new line, just
because it looks nice. There should be a reason for making a new paragraph.
Every paragraph should have a main idea or a main subject. Ask yourself what
the main idea of each paragraph is. You should be able to grasp that main idea
in only one sentence. If you need more sentences, you simply need more
paragraphs.
4.
Use headings.
Headings structure the entire page, so you should
use headings. They’re important for readability, but for SEO as well. Headings
help Google to grasp the main topics of a long post and therefore can help in
your ranking. If you want people to find their way in your articles, you should
use subheadings. Subheadings will lead people, help them scan your page, and
clarify the structure of your articles. Make sure you use your keywords in some
subheadings.
5.
Use signal words.
Signal words help people to scan through your text
and help people to grasp the main idea. Let’s say, for instance, that there are
three reasons for people to buy your product. You should use signal words like:
‘first of all’; ‘secondly’ and ‘finally’. Also, words like ‘nevertheless’,
‘surely’ and ‘indeed’ give a clear signal to your readers. Readers will
instantly get that a conclusion will follow after words like ‘consequently’,
’so’ or ‘for this reason’. Signal words are therefore very important to
structure your text.
Before publishing your post, let someone else read
your post first. Ask him/her whether he understands the main idea of your post.
Correct typos and sentences that aren’t formulated correctly.
7.
Optimize the length of your article.
Make sure your articles have a minimum of 300 words.
Google likes long articles, if your article is too long though, it might scare
away users. So try to stop at around 700 words. And, as a general rule of
thumb: try to put your search terms in about 1 to 2 percent of your text. So in
an article of 300 words, you should mention your search terms 3 to 6 times.
If you already wrote some content about the topic of
your current post, don’t forget to link to these posts. It will make your post
stronger because you show some authority on the subject. Next to that, your
link structure is important for your ranking in Google as well. And of course,
your reader might be interested in these related posts too. You should read
Joost his post about cornerstone articles if you want to read more about this.
9. Add content regularly.
Adding actual and functional information to your
website will give Google the idea that your website is alive. If it’s not an
active website, Google will crawl it less often. This might affect your
rankings negatively.
I hope by applying the above steps will surely help your SEO to rank high in Search Engine.
I hope by applying the above steps will surely help your SEO to rank high in Search Engine.
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